Postcard Design That Generates Leads
November 2nd, 2006Postcard Lead Generation.
Generating leads with postcards is worth testing in both the business to business and consumer marketplace. This post is going to provide a few tips on postcard design. I’ll cover a few tips on researching your market later…
The basics of postcard marketing, which will have the best chance of success in generating leads is to be sure that your postcard design is in line with the rules of direct response marketing.
An effective headline. A headline that says ABC Industies (in other words your company name), is not a headline. But a headline that conveys a benefit, or basically makes a compelling reason to read your postcard is deamed effective.
The body copy of your postcard must also be compelling and keep your reader interested.
Ultimately you must make an offer. Your offer is the key to gettting a response from your propsect, so make sure it’s good. Offer a free newsletter subscription, report, or gift for responding.
These are the bare bone basics of an effective lead generation postcard. I’ll cover more tips and advanced strategies in the near future.
Why Lead Generation Gets Low Priority
October 26th, 2006MarketingSherpa’s 3rd annual East Coast Demand Generation Summit was this week. The article summarized the points of interest, and you might be able to scrape up a few marketing nuggets to use in your business. I found the first section intriquing, and disturbing. It was basically covering the reasons why CFO’s don’t ‘get it’ when it comes to lead generation, and bascially, how to keep your job. It reminds me how lucky I am that I don’t have to deal with CFO’s, CEO’s, and kiss their toes. But if you do, have a read.
Business And Consumer Lead Generation
October 25th, 2006
BetterLeadsBiggerProfits.com is a Blog that caters to sales professionals, small businesses, and large businesses that want to get started on a lead generation campaign, or improve their current lead generation program.
I will cover lead generation strategies and provide tips on how to generate leads for all kinds of businesses. And I will cover both online and offline strategies as well.
Who am I, and why should you care?
My name is Brian Maroevich, and I have been a direct marketing entrepreneur for almost 15 years. I have spent many years in sales, with accomplishments that may impress you, but I don’t want to show off too much 
I own several profitable websites, several of which are geared toward generating leads, and close them. All on autopilot. My wife and I also own 3 retail stores, which are very successful.
But that’s not all! I am also a self published author and have written courses on direct marketing and prospecting. You can see one example of my work at www.amazingprospectingletters.com. I have consulted with business owners and sales pro’s over the years, and have helped them significantly increase their profits….
This is my introductory post, and I look forward to teaching you a few lead generation tips and secrets that will help you get more appointments, and close more sales!