Archive for the 'Offline Lead Generation' Category

Do You Have Enough Prospects To Make Your Numbers?

December 7th, 2006

By Lori Feldman
Several years ago I worked with a CPA who wanted 20 new clients. We came up with a great direct marketing campaign that brought in 10 leads per 1,000 letters. His closing rate was 10%, so after his first few clients came on board, we calculated that acquiring new clients was costing him […]